Applying Trends to

Innovative Opportunities

Leveraging the Trends that Lead to High-Potential Opportunities
Introduction

The Applying Trends to Innovative Opportunities program provides the best methods to accurately see, analyze and apply technology, social, customer, and other market trends to identify new, valuable opportunities.  

 

Innovators that see these trends clearly - including timing, impact, and direction - and then know how to operate on the information have a distinct advantage in the market. This program uses case studies and interactive Trendeation exercises to provide these skills, including:

 

  • How to determine if a trend will become an important opportunity or a threat  

  • How to quickly analyze a trend for its potential value for customers

  • How S-curves and diffusion models can be used to quantify the potential impact of a trend

  • How to identify the sources of key trends and their possible impact

  • How to set up a trend watching system to never get caught off guard

 
Program Summary

PART 1: IDENTIFYING EMERGING TRENDS

  • How major trends get started and grow

  • Triggers for seeing market and technology trends

  • Types of trends and the opportunities they create

  • Technology, market, social, and customer trends

  • Case Studies:  A review of top trends and their historical impact on markets 

 

PART 2: TRENDS ANALYSIS

  • Understanding timing and forecasting

  • Market maturity and S-curve analysis 

  • Estimating key inflection points

  • Review top trends occurring today

  • Estimating trend impact and market potential

  • Exercise: Hands on trend analysis practice
     

PART 3: APPLYING TRENDS TO INNOVATIVE SOLUTIONS

  • Trendeation - Applied customer problem solving

  • Developing and using a Trendeation matrix

  • Applying trends to the complete marketing mix

  • Creating clear execution steps

  • Exercises: Applied Trendation techniques 

 

PART 4: CREATING A TREND SENSING SYSTEM

  • Spotting trends through atypical sources 

  • Where, who, when, how, why to find sources 

  • Scoring methods for estimating a trend’s impact

  • Discussing and communicating trend information 

  • Exercises:  Developing a trend sensing system

Download a complete outline here.

Who Should Attend

Anyone who wants to get a solid foundation in how to be an effective innovator. This is ideal for:

  • Product managers 

  • Product marketing managers

  • Aspiring engineers and product developers

  • Product, project and program managers

  • Entrepreneurs

What’s Included
  • The registration fee includes:

  • A comprehensive E-book with tools, examples and key learnings

  • Lunch and refreshments are also included

Download Details

Your Facilitator

Dorian Simpson
MBA. BSEE. Consultant. Author. Certified NPDP.
ATT. Motorola. Intel.

"I learned so much about how to react to market and technology trends."

- C. Chu, Phoenix Contact

"This program filled in a critical piece of the innovation puzzle. Now if only my management will see this."

−J. Allen, Buhler

Dates and Locations

 

There are currently no public programs planned for this program. 

Select one of the following options: 

Notify me when a public session is offered

Contact us about an in-house program

Charlotte, NC

Tel: 971-235-4905

© 2017 Kingsley Institute