Forecasting the Potential of New,

High-potential Opportunities

Quantifying Revenue and Profit When Little Data Exists

The Forecasting the Potential of Opportunities is a one day strategic program that provides key analytical methods to estimate market sizes and growth rates for new concepts.  

Innovators must have these skills in order to apply the right data and models to determine the potential revenue forecasts and ROI of the opportunity before requesting investment funds. Through a  key concepts, hands-on practice with developing forecasting models, and case studies, innovators will learn new skills, including:


  • How to estimate price and market adoption rates by working directly with customers

  • The key data and metrics that executives require when approving funding  

  • How to develop high and low revenue scenarios based on the key risk factors

  • How to use adoption factors to make forecasts more reliable and lower risks

  • How to develop the right financial model for each type of opportunity

Program Summary



  • Why “new” is so difficult to forecast

  • The “no market” problem to forecasting

  • Key success factors when forecasting new opportunities

  • How to find, interpret, and apply industry data

  • The problems with using sales and customer input to forecast

  • Case Studies:  A review of industry market forecasts and how to interpret 



  • Estimating timing and growth rates

  • Market maturity and S-curve analysis 

  • Analyzing & applying adoption and diffusion factors

  • Developing a market forecast model

  • Creating appropriate scenarios using adoption factors

  • Exercise: Developing a market size for an emerging product category


  • Top-down/bottom up forecasting

  • Estimating take rates and market share

  • Marketing considerations that impact forecasts

  • Anticipating competitors market moves

  • Applying pricing, channel, and marketing strength

  • Exercises: Estimating revenue for a new concept and creating reasonable scenarios 



  • Applying cost and expenses

  • Estimating COGS before any product is made 

  • Understanding ROI for new opportunities

  • Using an options-based approach vs. NPV and IRR 

  • Building believable models to meets finance needs

  • Exercises:  Developing the ROI for a new opportunity

Download a complete outline here.

Who Should Attend

Anyone who wants to get a solid foundation in how to be an effective innovator. This is ideal for:

  • Product managers 

  • Product marketing managers

  • Aspiring engineers and product developers

  • Product, project and program managers

  • Entrepreneurs

What’s Included
  • The registration fee includes:

  • A comprehensive E-book with tools, examples and key learnings

  • Lunch and refreshments are also included

Download Details

Your Facilitator

Dorian Simpson
MBA. BSEE. Consultant. Author. Certified NPDP.
ATT. Motorola. Intel.

"Dorian's comment that "we can't develop right forecasts, only acceptable forecasts" is right on. Great program and very practical."

−T. Morris, FEI Company

"The models were very helpful. This should save me a lot of time."

- G. Davies, Freightliner

Dates and Locations


There are currently no public programs planned for this program. 

Select one of the following options: 

Notify me when a public session is offered

Contact us about an in-house program

Charlotte, NC

Tel: 971-235-4905

© 2017 Kingsley Institute