Developing Powerful Product
Strategies and Roadmaps
Skills to Create a Compelling Vision and the Path to Get There

Introduction
Developing Powerful Product Strategies and Roadmaps is a one-day intensive workshop designed for technical and product leaders to develop strategies and roadmaps that lead to market success. It starts with a flexible strategic framework and then provides specific tools and methods to create a product vision, to prioritize features and to create compelling, powerful product palns.
The program uses a wide range of exercises, real world examples and role-playing to give product leaders the skills to lead product planning, including:
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The best tools to structure customer value drivers and competitive information to guide thinking
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How to create a compelling, practical product vision and the right path to execute
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The key elements and structure of great product roadmaps
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How to effectively work with R&D teams to negotiate and prioritize resources to ensure the product vision is attained
Program Summary
THE FOUNDATIONS OF GREAT STRATEGY
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Key elements of successful product strategy
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Common pitfalls of developing effective strategies
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Organizing information for success
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Clarifying your target market and positioning
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Structuring competitor and customer data
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Case Study: Key elements of successful product strategy development - process and outcomes
BUILDING INNOVATION INTO PRODUCT PLANS
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Translating customer priorities to product success using customer value pyramids
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Using product value profiles to identify critical gaps in product features and functions
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Applying Innovation Techniques
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Prioritizing features and functions based on value
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Case Study: Applying innovative thinking to re-energize a product losing market shar
BUILDING POWERFUL ROADMAPS
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Key factors in powerful roadmaps
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Creating a vision that motivates peers and management
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Building clear roadmaps that lead to market success
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Effective communication of your strategy and plan
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Roleplay: Negotiating roadmaps with R&D to target the most valuable features and functions
EFFECTIVE COLLABORATION WITH R&D
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Writing requirements that drive R&D success
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The right prioritization approach
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Effective R&D Process Integration
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Driving roadmaps in an Agile environment
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Case study: Effective day-to-day leadership working with strong-minded R&D groups
Download a complete outline here.
Who Should Attend
Anyone who wants to get a solid foundation in product marketing and want to learn how to develop powerful marketing mixes. This is ideal for:
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Product managers
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Product marketing managers
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Aspiring engineers and product developers
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Product, project and program managers
What’s Included
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The registration fee includes:
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A comprehensive E-book with tools, examples and key learnings
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Lunch and refreshments are also included
Dorian Simpson
MBA. BSEE. Consultant. Author. Certified NPDP.
ATT. Motorola. Intel.
"Dorian’s product strategy class was a great program. I actually had fun while getting inspired. Thank you!”
– M. Chen, ABB
"Using Kingsley Institute's Market Success model to develop strategy was exactly the structured steps I needed. No waste or guesswork.”
– F. Walker, Tyco Electronics