Developing Powerful Product

Strategies and Roadmaps

Skills to Create a Compelling Vision and the Path to Get There

Introduction

Developing Powerful Product Strategies and Roadmaps is a one-day intensive workshop designed for technical and product leaders to develop strategies and roadmaps that lead to market success. It starts with a flexible strategic framework and then provides specific tools and methods to create a product vision, to prioritize features and to create compelling, powerful product palns.

The program uses a wide range of exercises, real world examples and role-playing to give product leaders the skills to lead product planning, including:

• The best tools to structure customer value drivers and competitive information to guide thinking

• How to create a compelling, practical product vision and the right path to execute

• The key elements and structure of great product roadmaps

• How to effectively work with R&D teams to negotiate and prioritize resources to ensure the product vision is attained

Program Summary

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THE FOUNDATIONS OF GREAT STRATEGY

• ​Key elements of successful product strategy

• Common pitfalls of developing effective strategies

• Organizing information for success

• Clarifying your target market and positioning

• Structuring competitor and customer data

• Case Study: Key elements of successful product strategy development - process and outcomes

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BUILDING INNOVATION INTO PRODUCT PLANS

• Translating customer priorities to product success using customer value pyramids

• Using product value profiles to identify critical gaps in product features and functions

• Applying Innovation Techniques 

• Prioritizing features and functions based on value 

• Case Study: Applying innovative thinking to re-energize a product losing market shar

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BUILDING POWERFUL ROADMAPS

• Key factors in powerful roadmaps

• Creating a vision that motivates peers and management

• Building clear roadmaps that lead to market success

• Effective communication of your strategy and plan

• Roleplay:  Negotiating roadmaps with R&D to target the most valuable features and functions

EFFECTIVE COLLABORATION WITH R&D

• Writing requirements that drive R&D  success

• The right prioritization approach

• Effective R&D Process Integration

• Driving roadmaps in an Agile environment

• Case study:  Effective day-to-day leadership working with strong-minded R&D groups

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Download a complete outline here.

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Who Should Attend

Anyone who wants to get a solid foundation in product marketing and want to learn how to develop powerful marketing mixes. This is ideal for:

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• Product managers 

• Product marketing managers

• Aspiring engineers and product developers

• Product, project and program managers

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What’s Included

• The registration fee includes:

• A comprehensive E-book with tools, examples and key learnings

• Lunch and refreshments are also included

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Dorian Simpson

MBA. BSEE. Consultant. Author. Certified NPDP.

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ATT. Motorola. Intel.