Developing Powerful Product

Strategies and Roadmaps

Skills to Create a Compelling Vision and the Path to Get There

Developing Powerful Product Strategies and Roadmaps is a one-day intensive workshop designed for technical and product leaders to develop strategies and roadmaps that lead to market success. It starts with a flexible strategic framework and then provides specific tools and methods to create a product vision, to prioritize features and to create compelling, powerful product palns.


The program uses a wide range of exercises, real world examples and role-playing to give product leaders the skills to lead product planning, including:


  • The best tools to structure customer value drivers and competitive information to guide thinking

  • How to create a compelling, practical product vision and the right path to execute

  • The key elements and structure of great product roadmaps

  • How to effectively work with R&D teams to negotiate and prioritize resources to ensure the product vision is attained

Program Summary


  • ​Key elements of successful product strategy

  • Common pitfalls of developing effective strategies

  • Organizing information for success

  • Clarifying your target market and positioning

  • Structuring competitor and customer data

  • Case Study: Key elements of successful product strategy development - process and outcomes


  • Translating customer priorities to product success using customer value pyramids

  • Using product value profiles to identify critical gaps in product features and functions

  • Applying Innovation Techniques 

  • Prioritizing features and functions based on value 

  • Case Study: Applying innovative thinking to re-energize a product losing market shar


  • Key factors in powerful roadmaps

  • Creating a vision that motivates peers and management

  • Building clear roadmaps that lead to market success

  • Effective communication of your strategy and plan

  • Roleplay:  Negotiating roadmaps with R&D to target the most valuable features and functions



  • Writing requirements that drive R&D  success

  • The right prioritization approach

  • Effective R&D Process Integration

  • Driving roadmaps in an Agile environment

  • Case study:  Effective day-to-day leadership working with strong-minded R&D groups

Download a complete outline here.

Who Should Attend

Anyone who wants to get a solid foundation in product marketing and want to learn how to develop powerful marketing mixes. This is ideal for:

  • Product managers 

  • Product marketing managers

  • Aspiring engineers and product developers

  • Product, project and program managers

What’s Included
  • The registration fee includes:

  • A comprehensive E-book with tools, examples and key learnings

  • Lunch and refreshments are also included

Download Details

Your Facilitator

Dorian Simpson
MBA. BSEE. Consultant. Author. Certified NPDP.
ATT. Motorola. Intel.

"Dorian’s product strategy class was a great program. I actually had fun while getting inspired. Thank you!”

– M. Chen, ABB

"Using Kingsley Institute's Market Success model to develop strategy was exactly the structured steps I needed. No waste or guesswork.”

– F. Walker, Tyco Electronics

Dates and Locations


There are currently no public programs planned for this program. 

Select one of the following options: 

Notify me when a public session is offered

Contact us about an in-house program

Charlotte, NC

Tel: 971-235-4905

© 2017 Kingsley Institute